East Asians suffer the highest cancer burden attributable to alcohol
Cancer attributable to alcohol in the United States: 1 in 25 patients vs in East Asia: 1 in 10
In East Asia, more cancer patients are light to moderate drinkers
Lack of awareness and education
ALDH2 deficiency is an under-recognized health risk due to lack of awareness and cultural norms
> 80% Asians do not know what causes alcohol flushing
Common Asian culture regards alcohol flushing a sign of good health or strong liver
Culture of alcohol bully is prevalent in Asia
> 50% U.S. adults do not know alcohol is cancer causing
Physicians still recommend moderate drinking (e.g. red wine) to patients
Asian college students take PepC, anti histamine, OTCs to suppress alcohol flushing, a dangerous practice